Sales generated directly; more than 10 million reais in gross revenue. Very good, isn’t it? And we could stop here. But neither we nor Construtora Renault Diniz wanted to put an end to it. It was still possible to improve and optimize further. The second pain: cost per acquisition As […]
Targeted Database
20 posts
Monitored indicators: cost per click (Google Ads and Facebook Ads); click rate (Google Ads and Facebook Ads); conversion rate (landing pages); cost per conversion (landing pages). Continuous optimization actions: a/b testing Google Ads and Facebook Ads; a/b testing on landing pages. With these routines, it was possible to gather some […]
The site is a problem, but we’ll worry about that later.” We’re not talking about one year, or two. We’re talking 10, 20, 30 years. After all, how long do you want your company to last? Don’t want to build a legacy? Don’t you want to make a difference? This […]
Without giving it time, which is crucial for a campaign to evolve and provide a return. But, when we talked to Construtora CRD years ago, we didn’t have that premise. So, we agreed to do a project focused only on sponsored links. Targeted for the short term. But, unlike other […]
Iot devices seem to be ubiquitous, but we are still far from the goal. In fact, the future of iot foresees constant growth with over 27 billion devices online by 2025 . Marketsandmarkets predicts that the global iot market will . Double from just over $300 billion to over $650 […]
Cyberattacks are still enemy number one, economic uncertainty has both opportunities. And challenges, and automated bcdr solutions are an msp’s lifesaver. Last year’s report on what msps can expect in 2022 focused. On enhancing security with incident responses that go beyond simple backup. With 2022 behind us, let’s look at […]
Cyber attacks are certainly nothing new. And their exponential spread only follows the growth of the. Internet’s presence in personal and economic activities across the entire planet. The first example of a worm (a sort of self-replicating virus). Dates back to 1988: a programming error by a young university. Researcher […]
How does an msp create new services and come up with new ideas ? Except for a few rare cases, all msps take inspiration from those who have “Already been there”. It often happens that inspiration does not come from an event or a webinar. Which in any case are […]
Learning where they allocate dollars and how they optimize their budgets will help determine your own budget. Read our blog ‘how to do a competitive analysis in digital marketing’ to help you size up your competition. Become a world class digital marketer 6. Reallocate as neee many marketers may view […]
You’ll get a better sense of what is working and what isn’t. You may find that you’re getting a noticeably higher conversion rate on one channel over others or your cost per conversion (cpc) is quite a bit lower or higher on one channel. Testing across multiple channels allows you […]
Email marketing continues to be a valuable way to market to people online. Digital display (banner ads. Online video etc.) – modern banner ads are non-intrusive and targete. And video is emerging as the marketing wave of the future. Content creation (website pages and blogs) – it’s easy to neglect […]
Whether your business uses traditional means to determine your marketing budget. Follows current trends. Or has a custom formula base on specific nees. There is a good chance that more of it will be allocate to digital marketing with each passing year. In our research into the evolution of marketing. […]
