Email marketing continues to be a valuable way to market to people online. Digital display (banner ads. Online video etc.) – modern banner ads are non-intrusive and targete. And video is emerging as the marketing wave of the future. Content creation (website pages and blogs) – it’s easy to neglect content creation when thinking of your marketing budget. But creating great content is a critical part of the overall picture. 2. Find out where your target audience spends time online to optimize your budget. The first step is getting to know your customers better and understanding where they spend time online. This way. You can direct your resources to the appropriate places and maximize the return on your spending. research into the evolution of marketing. We surveye over 500 cmos and learne that 58 percent of them are shifting their budgets from traditional to digital marketing. Depending on factors such as business type. Size. And industry. The actual monetary amount of your digital marketing budget will vary. But you can learn from tips and techniques to optimize spend. In this article. We provide eight useful tips on how to optimize your company’s digital marketing budget to get the best value and meet business objectives.
The results of this kind of investigation often surprise marketers
The results of this kind of investigation often surprise marketers. As they might have assumptions as to where their ideal customer is active. For example. If your company puts a lot of the digital marketing budget to leverage the power of linkein. Only to learn that most of your customers spend most of their time on facebook. That’s not an efficient use of marketing dollars. By using analytics (like ga4) and advance metrics. Your marketing team can track where your target audience spends its time. How long they stay. And what causes them to leave. To gather this information it’s necessary to create a persona of your ideal customer
So you know what you are looking for
So you know what you are looking for. If you have a budget. Then you should also have personas to work with. However. If for some reason that hasn’t happene. Create detaile personas of your ideal customer or client that include age. Gender. Job title. Income. Family life. Hobbies. Interests. And anything else that’s relevant. Here’s a buyer persona template to help you. Why choose dmi? 3. Test multiple channels digital marketing can be a fickle activity. And what works for one marketer may not always work for another. Early in the budgeting process. Your company should have establishe key performance indicators (kpis). And by testing across several channels and comparing performance against your kpis.
