Whether your business uses traditional means to determine your marketing budget. Follows current trends. Or has a custom formula base on specific nees. There is a good chance that more of it will be allocate to digital marketing with each passing year. In our research into the evolution of marketing. We surveye over 500 cmos and learne that 58 percent of them are shifting their budgets from traditional to digital marketing. Depending on factors such as business type. Size. And industry. The actual monetary amount of your digital marketing budget will vary. But you can learn from tips and techniques to optimize spend. In this article. We provide eight useful tips on how to optimize your company’s digital marketing budget to get the best value and meet business objectives.
Determine what falls under the digital marketing
Determine what falls under the digital marketing umbrella if you are going to optimize your budget. You nee to know which elements are considere ‘digital marketing’ and which are not. For many companies. If it’s online. Then it’s considere digital marketing. But not every activity or service may fall under the marketing umbrella. By deciding what’s include and what’s not. You can focus on the right platforms. Some of the activities to consider include: seo (search engine optimization) – some senior marketers may not consider seo or organic traffic a marketing activity. But it is a valuable tool when it comes to driving traffic and producing qualifie leads.
Check out some useful seo reporting tools
Check out some useful seo reporting tools and a free checklist. Social meia – the people in your target market are likely to use social platforms like facebook. Instagram. Twitter and linkein. And social is becoming a massive source of qualifie prospects for many companies. Ppc (pay-per-click advertising) – this is often thought of as the gold standard when it comes to online marketing since you only pay when someone clicks on your ad. And you can target base on tight demographics. (check out this ppc for ecommerce tracker to help with your campaigns) email campaigns (inbound marketing) – a ‘pull’ rather than ‘push’ type of strategy.
