The important thing is not to stand still
Seek to understand what type of action will bring this objective; Analyze the competition’s efforts: what have they done? Is it working? identify how to measure month-to-month evolution; assess whether it is better to internalize or outsource this investment; If you don’t understand, don’t do it. Avoid the hype. Focus on what works; Did you hire someone to help you? Focus on the result. But have clear and well-align success indicators. Now it’s up to you! The important thing is not to stand still . Start taking When to invest The use of specific landing pages is recommend when there is a campaign aim at a specific segmentation, whether bas on audience, product, region, interest, among others.
The origin of visits does not necessarily
The origin of visits does not necessarily have to be sponsor links, but can also come from social mia strategies, email marketing, offline mia, etc. In other words, keep your website as a macro channel, your central point of contact. But if your company wants to optimize conversions, consider having landing pages to talk surgically with your audience. 2.4. How to measure the result: Measuring landing pages is relatively simple, as the goal is usually conversion. Primary indicators can be: total conversions; conversion rate; cost per conversion (pulling the cost of generating traffic). Such numbers new database will clearly indicate whether your investment in landing pages is positive or negative. 3. CRO (Conversion Optimization) CRO (Conversion Optimization) 3.1. What is it: CRO is the acronym for conversion rate optimization. Or, in literal translation, conversion rate optimization.
This is done primarily in an analytical
To achieve this, the methodology will be appli to review the structure of your online channel, carrying out tests with key points of the contact point structure: title; description; benefits; calls to action; customer testimonials; images; among others. 3.3. When to invest: If your company already invests in acquiring traffic, whether via sponsor links, SEO, email marketing or offline mia, it is likely that your website or landing page already has a good volume of visits. However, if there is C L Lists no measurement of conversions or improvement of interfaces, what is happening, in practice, is that you are filling a leaky bucket. This is because
