Support for multiple users along with powerful client management
I want the landing page builder to support multiple users as I won’t be the only one creating and managing the pages. Additionally, I might want to send the projects to other people who shouldn’t be doing any editing. That’s where a “read-only” version comes into play. You may have stakeholders in your company who only need the read-only version. Finally, it is essential to have some sort of customer management module where leads are routed to the relevant departments. This ties into the integrations we talked about above, seeing as how you might want some leads to be sent to your SalesForce program, but only to one department.
Split testing and other optimization elements
Look for real-time reports when searching for a landing page. That way, you get only the most up-to-date information about your landing pages. We also like the idea of reports and analytics on your mobile phone. Pixel tracking lets you see where people are coming from and why they might not stay. Finally, the A/B testing feature is the most important of all when it comes to optimization. Generating a landing page only goes so far. You will need to do several versions to see which ones are most effective. For example, a simple button color or location change could be enough to increase your conversions by 10 or 20%.
Tools to adjust copy based on what people are searching for – Since many landing pages get clicks from people searching through Google and Oman Mobile Number List Bing ads, it makes sense to provide these services. Let’s say a user searches for women’s basketball shoes, and as a result, your Google ad appears. They click through and are redirected to one of your landing pages. Sounds great, right? In theory, yes, but wouldn’t it be better if the text on your landing page actually changed based on the search keywords used by the user? This is a pretty advanced tool that you can’t find in many landing page buildersOptions. It’s not the first feature I’d go hunting for, but it empowers you to use dynamic test testing and campaign management. This way you can automatically adjust your campaigns.
Some final thoughts and things to remember
If you’re looking for the best value in a landing page software, InstaPage is undoubtedly the best way to go. Page is also the most complete solution considering how it offers amazing templates, powerful integrations and unique features like dynamic text changes.
I would recommend Wishlac if you want to participate in contests and promotions or actual marketing automation. Yes, InstaPage has some features for that, but Wishiaz is more powerful. Unbounce comes strong on lightbox and popup, so if that’s your style, consider Unbounce.
My personal recommendation is to test the Insta Page CL Lists first. It’s the cheapest and I think has the widest feature set. If you decide it’s not for you, move on to one of the other options.
If you have any questions about the best landing page builders , let us know in the comments section below.
