New study reveals the habits of top content marketers

It’s my favorite time of the year. It’s time to report the results New study  of our annual content marketing survey. This is our 8th year partnering with Marketing. Profs on this research, and we never get more excited to share new insights with you.B2B Content Marketing 2018: Benchmarks, Budgets, Trends – Sponsored by Brightcove North America continues to see success in content marketing as B2B marketers work more creatively and look for ways to build audiences is shown.Just like last year, we’re excited to see that nearly  ​​of B2B marketers surveyed reported more success with content marketing overall compared to a year ago. How can marketers maintain that momentum? How will you take your content marketing to the next level.

Build New study your audience

Overall, at all levels of content marketing success, research industry email list shows that more marketers are focusing on building audiences. Among all respondents,  said they are focused on this (versus  of top performers), an  increase year-over-year. of content marketers are focused on building an audience, representing an  increase year over year. This is great news to see more marketers doing what CMI has been encouraging them to do for years. Why is growing your audience important? Because your audience can become one of your organization’s most valuable assets. Content marketing provides a way to build a subscribed audience. This is what differentiates content marketing from other forms of marketing. The purpose of content marketing is to provide valuable information.

Blending craft and process

A subscriber is someone who signs up to receive CL Lists periodic communications from your company. Subscribers do it because they believe they have something of value to offer. This value continues to deliver beyond the initial engagement. In other words, subscribers sign up in anticipation of the value they expect to receive. Consider building an audience through subscriptions and mining that subscription list for leads (as your audience engages with your content). But don’t ignore the possibility of the opposite situation. Kim Moutsos, vice president of editorial at CMI, points out: “If your lead generation work is good, you can get subscribers at the same time as you get leads. Just like you can mine subscriber leads, you can also mine subscriber leads. For example: Offer an opt-in to the newsletter on the download thank you page or from within the PDF, infographic, or video.”

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