Alex Lubar Appointed President and COO of DDB Worldwide
Alex Lubar has been a fixture at McCann for a decade. From CMO for North America he moved to global CMO, CEO of the London office and president of the Asia-Pacific region and president of North America. Now, DDB has removed Lubar from the IPG network, naming him president and chief operating officer of DDB Worldwide , a new role at agency Omnicom. The appointment is a strategic move to further strengthen DDB’s global leadership team under CEO Marty O’Halloran, who was elevated to the role in 2020.
Lubar assures that it has always been a dream to work for DDB
He claims that he has “one of the best industry email list creative stories of any of the big agencies.” «I started at Rapp Collins more than 20 years ago, and we were downstairs from DDB. And I always, always looked at DDB and saw the guys coming in and thought, ‘God, I’d love to work there someday.’ And here is the opportunity,” Lubar told Adweek . According to O’Halloran, this hire could provide new opportunities to foster greater collaboration among the 149 offices around the world. “I see a lot of other holding companies focus a lot on the use of technology.
Creativity, combined with the digital point of view ,
Signature bet at DDB, as O’Halloran CL Lists has emphasized repeatedly. I am reaffirming the role of modern creativity. Some people look at DDB and say. Therefore, you guys are famous for Super Bowl ads and big TV spots.’ Of course, we are and always will be. Therefore, but I want to be famous for creativity throughout the entire customer journey. That is the opportunity I see, and part of Alex’s role is to help us bring that to life for clients,” the professional stressed. “I think it’s the marriage of creativity and effectiveness. Therefore,
so continuing to show our clients that great creativity produces great business results, and obviously there is a lot to build with DDB,” added Lubar.
