The checklist, best practices and mistakes to avoid on your company pages. So as not to lose customers. If it is true that even in 2021 the site proves to be the essential tool for corporate communication and marketing. It is also true that it must be built in a certain way. What every entrepreneur wants is to be noticed by the public . However, what many entrepreneurs miss is that the customer needs. To be welcomed, guided and pampered . People should have a pleasant experience when approaching a company, its products and services. An experience that also passes through the site. Which is why you need to make sure everything on your site is working properly. Some elements in fact help people stay on the site and influence. The public’s preference, others make them flee. Result, missed sale.
What are the characteristics of a good site
User experience is on everyone’s lips. We talk about its necessity advantages. And how to design it appropriately. We experience online browsing firsthand every day. We are users of other sites and we have become accustomed to a certain type of welcome. When something doesn’t email list work as we expect. We are ready to quickly abandon the pages. It happens to everyone. Avoid letting your audience find themselves in this unpleasant situation. Put him at ease, on a site that respects these elements.
Clicks to get to the product pages
How many clicks does it take for people to move between your pages. Start from this question and try to reduce. This number as much as possible. The fewer clicks, the easier navigation . Another essential aspect is to correctly direct movements . Make sure people know where they are on the site. How to get from page to page, and how to go back if needed. Better to streamline these processes as much as possible. Don’t forget to make contact information and other useful details accessible. Perhaps on sales and payments, with as few clicks as possible.
