Start tracking your events

Start tracking which pages to start from? What kind of changes should you make? How long is it best to wait before seeing any changes? How many changes do you expect? Let’s try to answer with some concrete examples. New Call-to-action First of all, we ne to start with the data. In particular, it is necessary to have available: the list of URLs of each landing page of the website the number of visitors who land on the different pages each month the conversion rates of each landing page on a monthly basis.

The key is to try to understand

That have high traffic and a low conversion rate are the most interesting ones, because they provide more opportunities for improvement. In this case, it means wedding photo editing service that many users visit the page, but few take the desir action . The key is to try to understand why and it the page accordingly. The first thing to do is establish priorities. Let’s imagine analyzing the landing pages of a BB website (the data is on a monthly basis): Landing page It has an average of visitors, with a conversion rate. We will start with this page, since it is very visit, but users convert very little.

This landing page has very

It means something is wrong. Landing page It has an average of visitors, with a conversion rate of . It converts better than , but the volumes show that by further improving the conversion rate, many more leads can be generat . It is therefore the second CL Lists page to review. Landing page It has an average of visitors, with a conversion rate of . This landing page has very good values, it can be analyz to understand what are the strong points that allow the results to be obtain and try to replicate them on the other pages. Landing page It has an average of visitors, with a conversion rate of . This is probably a contact page, where users typically do not take actions. It does not require urgent interventions.

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