Socio-demographic information such as age, gender, profession, level of ucation achiev, ethnicity, religion, current residence, social class, marital status, income
Psychographic information regarding lifestyle
Interests and hobbies, values, opinions and preferences, tastes, lifestyle
Remember that when creating your social mia strategy for 2021 you will ne to take into account the current characteristics of your existing, historical and loyal customers, as well as those of your desir audience.
Once you’ve creat a profile of your buyer persona that you can update regularly, you’re ready to create a social mia checklist that’s right for your target audience.
Define your goals
Just like identifying the characteristics that will define your target audience, there is the important step of defining your objectives.
To create an effective social mia checklist, you will first ne to determine the goals of your strategy for 2021.
First, remember that a goal is not an activity.
In this phase, therefore, define the goals you want to reach in 2021, we will worry later about the techniques and methods of implementation.
To start, rely on an ever-present rule.
Make sure that the goals you want to achieve follow the rule of so-call SMART objectives , that is, that they are goals:
- Specific : specific
- Measurable : quantifiable, evaluable
- Attainable : reachable
- Realistic : realistic
- Timely : punctual
Second, remember to set intents that always have the customer and your business at the center.
Through their customer journey by creating:
- Awareness : they must be able to capture the attention of your target customer
- Conversions : they will have to guide your target in their actions from consideration to final purchase
- Advocacy : that is, they will have to lead your buyer to support your product, your brand, and to recommend it to other users
Your goals should also be measurable according to the results relat to these parameters.
Measurable results
As a final result, a goal must always be measurable through specific and objective parameters and KPIs.
Analyzing the performance data of your social mia marketing operations is absolutely essential to be able to achieve your goals, even in the event of particularly complex objectives.
To maintain better control of your operations, divide your objectives into:
- Primary objectives: Objectives with the highest priority, directly aim at achieving the ultimate goal of your corporate marketing strategy
- Secondary objectives: relat to the intentions and purposes of your social mia marketing activity channel by channel
For each objective as we have seen, you will have to make an effort to track and analyze the results, data and most important KPIs, in order to establish the efficiency, effectiveness and health of your marketing strategy.
These may include:
- Audience Growth : New Followers and Fans
- Coverage : Organic and Paid
- Engagement : interactions, video views, comments, shares
- Traffic generat : visits from quality profiles
- Lead generation : leads generat from social mia advertising campaigns
- Lead nurturing : visits from prospects already in the nurturing stage of the lead generation funnel
- Customer Acquisition : New customers from social mia
- Customer loyalty
- Customer support : number of customer care and support operations successfully complet
Set internal micro goals for each of whatsapp data these parameters and analyze the data collect on a monthly basis.
Perform periodic checks
Collecting and analyzing data relat to your social mia marketing operations on a monthly basis will allow you to read the progress of your strategy agb directory with precision, in detail and to adjust your aim if and where necessary.
Month by month you will be able to:
- Update your profile : bio, profile do you struggle with managing your time? picture, cover, company information
- Evaluate the progress of your follower acquisition
- Know the traffic volume from social mia to your web platforms
- Read click and reach data for your posts and ads
This way you can evaluate the health of your social mia strategy bas on data relating to regular, and therefore more reliable, time intervals.
Social mia checklist: what does it look like?
Your social mia checklist should contain:
- Information about the context in which your social mia strategy is develop
- Analysis of your target audience
- Tactical planning
- How to Execute Your Strategy
Let’s look at each section in more detail.
Contextual information for your social mia strategy
This area will include:
- A summary of the goals you intend to achieve and a time-bound action plan
- Description and analysis of the major challenges to face in relation to your market
- Overview of your business strategy
Contextual information represents the meaning of your strategy, and the motivations that drive you to pursue certain objectives.