The characteristics of the target audience. So, for example, the leaders of companies are connected through business intermediaries. The target audience can independently contact the user through one of the following ways to receive the content company. Suitable options are email newsletters, guest articles, or social media posts. The user contacts a company representative. You can connect with him through advertisements, search engines or topical forums. Intermediaries are involved in establishing the link between the user and the company, for example, through intermediaries, colleagues or networks. In addition, the choice of content delivery options depends on the possibility of further conversion. Choosing the Right Content Format The content format is its wrapper, and the choice depends on the stage of the buyer’s journey, conversion goals, and the content delivery option chosen.
If you need to talk about a company and its products
The appropriate formats are infographics, posts on social networks, thematic publications. Video Chad Email List reviews, case studies, and guides are good for analyzing a product’s competitive advantage, and emails, articles, and posts are good for motivating users to place an order. Determining the subject direction of your content Content subject directions are general themes and you can find them using Target Audience Research Online Competitor Activity Analysis Search Trends, Top Search Queries and Publications Monitoring Current Discussions in Social Networks Brainstorming. Once the topic direction has been determined, it is necessary to analyze how interesting it is to one or another segment of the target audience, how it can arouse users’ interest and purchase motivation.
Filling out the content matrix
To compile and fill out the content matrix, you must create a table with the number of columns corresponding to the CL Lists number of stages in the customer journey. For this, you can use , or paid services to create forms, online Kanban boards. Finally fill the matrix with publication ideas. If necessary, add other. Elements to the matrix, for example, the keywords users searched for the product, the purpose of the post involves, educate, sell, showcase your expertise, the purpose of the product.