Often the answers have to be found through experimentation. In the following article you will learn: What are experiments in Google Ads campaigns for? how to conduct experiments step by step how to evaluate the effectiveness of tests. Google Ads experiments – what are they for? Decisions made by a PPC specialist are subject to risk. To minimize this risk and be able to take action based on data, the option to create an experiment in Google Ads comes in handy. Experiments let you make and test changes to your Search and Display campaigns . of planned modifications before they are actually introduced to the initial campaign.
It is worth using them when
Not sure if changing your bid strategy will improve your campaign performance? Want to test how effective new keywords or CPC bids for individual keywords will be? Would you like to check whether increased ROAS will actually result in greater ROI? Worried about automation and would like to test campaign performance with Smart Bidding Guam Email List strategies first? Or maybe you want to test different versions of ads on the Search or Display Network? Decisions regarding account changes can and should be based on data. Reading tea leaves or guessing is not the way to achieve good results in paid search results. Experiments of Google Ads campaigns will help us answer all the above doubts and many other questions.
Specifically the data and results
The experiment. Drafts and experiments – step by step Where to start? Before you can run an experiment, you’ll first need to create draft campaigns that you’d like to potentially make changes to . To create a draft, from the level of a given campaign, click on the ‘Drafts and experiments’ section. With the blue plus we add a new draft. We name CL Lists the new draft and save. After saving, we will be transferred automatically to the newly created version, which is a copy of the original campaign. At the moment, the draft version is no different from the original version. By introducing changes to it, we do not affect the basic version of the campaign in any way.