For example, social media touchpoints are measured by how engaged people are in communications, how quickly brands respond to comments, and the frequency and usefulness of publications. Points of contact on the website were evaluated based on their convenience, content, loading speed, functionality, usability of the mobile version and a feedback form. The points of contact in an email newsletter pass through the usefulness of the content, the deliverability and readability of the letter, the number of bounces and conversions. The point of contact for a call center is based on the script of the conversation, the competence and communication style of the staff, and the timeliness of their response to user requests. When creating a link chain, it’s important to understand how users make purchasing decisions. Before that, he went through a series of stages of awareness of the problem.
The user chooses several online stores
For example, a user finds that his physical fitness begins to decline, and he wishes to purchase a treadmill for home use. Search for details. Before Brazil Email List placing an order, a person starts reading blogs, researching models analyzing text and video reviews, consulting on forums, searching for information in social networks. At this stage, the company’s task is to determine how customers search for information. Quote comparison. displaying sporting goods and starts to compare offers: types of treadmills displayed, cost, features. An online store must provide quick feedback, testimonials from real customers, and an overall positive impression of itself.
Make a buying decision
Users choose treadmills that meet their requirements and economic capabilities in the most impressive online stores. At CL Lists this stage. It is important to consider. The quality of service, delivery. Speed and cost, guarantee and price of the goods. Comments on goods received. If the customer is satisfied with the price. Delivery date and quality of the treadmill itself. The may recommend the online store. To his friends and place. An order again in the future. If the response is positive. The company should offer the customer a discount card, send him a sales letter, offer related services, for example, mats or lubricants for treadmill parts. For online stores, the most suitable touchpoints are bonuses, gifts, discounts, congratulations, promotions and sales notifications.