SEO keyword research is a process that aims to find words and phrases that people are using when searching for information on the web and that are relevant to a specific site or business.
In the world of digital marketing, SEO keyword research will serve to create the foundation for content, conversion optimization, link building, and other SEO efforts .
Finding and ranking for the right keywords for your business goals will boost your website. SEO keyword research will show you the keywords you should focus on and will be a boost to achieving more sales, but it will also help you support and retain more customers.
In other words, SEO keywords are the first step to understanding how to make your website work for customers and their needs.
What are keywords?
SEO keywords are search terms composed of one or more words , which reflect the way users are making queries in search engines in order to obtain answers and solutions for their search intention.
In simpler words, SEO keywords are the words that users are typing into search engines, like Google, to find what they want.
If you know how users search for what you sell, then you will use that keyword on your website so that they find it in the top positions.
How to search for keywords?
Now let’s look at how you can find opportunities how to build telemarketing data discover new keywords and find the right ones for your business. We need to understand how users are searching so we can know what we need to put on our website to help us connect with them, retain them on our website and, if that is the goal, sell them our product or service.
How is the current performance of the site?
First of all, to do keyword research for an existing site, you need to know which keywords the website is already ranking for. To take this first step, we need to start with Google itself, the best option for this is the Google Search Console tool.
When a site has been online for a while, it should be ranking for at least a few keywords. Here we can see how people are using Google and what keywords they are using when they find a specific business.
In addition, it is possible to know how Google views the content of the site, its authority and reliability in the topics to be worked on.
Check your competitors
In terms of SEO, there are two types of competitors: your competitors in the market and your SEO competitors. How so? Well, it turns out that make money from your hobbies today you are not necessarily going to compete with the same companies in search engines like Google that you compete with in the offline world for users and buyers.
This happens for a number of reasons: it may be that some of your strongest offline competitors have no presence in the digital world, or it may be that in the online world you need to think about competitors outside the local area, competitors who don’t sell the same thing (but do talk about the same thing) or competitors who only have a presence in the digital world.
Therefore, it is very important that you do research on which competitors you are interested in digitally and see which SEO keywords they are using to position themselves.
Find the main words of the business
Now that we understand how your competitors agb directory are doing and what SEO keywords you have on your site, you can start to sort out a list of the keywords you are missing that are very important to the business in general.
Obviously, you will use SEO keywords that contain your brand name, but it is also essential that you position your website with SEO keywords that do not contain it, so that you can be visible to as many people and users as possible.
Find existing opportunities
There are many SEO keyword research tools that allow you to find out where your site is “in the gap” between your competitors. This means that it helps you identify which keywords other sites are ranking for and where there is an opportunity for you to create new content that will rank for a specific keyword.
