Best practice is to always keep the subject line of your email short. In addition to being simple and readable, most subject lines will need to be modified and not too long to fit all device screens. However, in fact, longer subject lines tend to. Have the highest letter opening rate and bulk mail masters click-through rate, but this does not mean that we. Should write the subject line as long as possible. The most important thing is that we should conduct A for different titles. /B test, if the word count is too many. The marketing campaign will still be effective. We need to let subscribers know what the letter is about, and the subject of the letter must be attractive enough for consumers to open it. As well as the sender name and title text.
Emojis in themes
According to this year’s report, not using emojis appears to be a better strategy for marketers. Letters that don’t use any emojis in the subject line appear to perform better on all metrics. It’s important to note that both The difference is not that significant (1.84%), and the data may be slightly skewed due to the imbalance in the percentage of messages sent.
Personalization in email subject lines
Letter title personalization
Some marketers believe that personalization of the subject and title is the key, but now, most marketers (88.52%) no longer pursue personalization of the subject. The click-through rate of such letters is almost twice that of personalized emails, but this It doesn’t mean that we effective methods of protection have to give up on personalization.
Do you need personalized content?
Let’s first look at the personalization performance in different years. It is 13.6% in 2021 and 8.91% in 2022. Therefore, if it is over-personalized. It will also become a problem, and it will quickly make customers feel very annoying. Consumers are increasingly able to egypt data Recognize those automatic patterns. Using AI personalization in marketing is great because of the rapid spread of AI-driven product and content recommendations, which allow us to personalize various products based on the user’s data.
