More and more often we observe that in some industries Facebook, Instagram or YouTube are no longer enough. So, in order to gain new views, increase sales or promote your website, you need to start looking for new solutions and channels to reach your audience. Recently, the American website Pinterest has gained popularity in Poland, the potential of which you can use to build your brand. Remember, however, that everything you post on Pinterest can be re-pinned, reproduced and modified by other users. social media banner What is Pinterest? Pinterest is a social network based primarily on visual content. Pinterest users can find a lot of photos, ideas and inspiration on topics that interest them.
How to attract their attention First of all
Using high-quality attractive photos that carry value. It is worth noting that Pinterest is one of the largest visual search engines after Google and YouTube. And the search engine is keywords, which means it works similarly to Google: when Tuvalu Email List we enter the right keywords, the algorithms match them to our interests. that expand those already entered. Remember that Pinterest “reads” images, which is why they are of great importance in the process of communication dedicated to the target group. Pinterest users rarely use generic words when searching.
They focus on specific problems
They want to solve, which means they use related, often very specific, terms. Therefore, deciphering the best keywords and the needs your audience comes. With is an essential part of being successful on Pinterest. In conclusion, before you do anything, you need to know what your most important keywords are. What is Pinterest and how does CL Lists communication on this portal look like? We can look at the portal from the user level. Or in the case of setting up a business account – from the brand level. As you probably know, Pinterest can be compared to a virtual. Cork board on which various types of materials (usually photos) are “pinned.