Being aware that you are doing telemarketing and teleselling is the first step to properly managing telephone sales.
The Personal Data Protection Authority and AGCOM are actively working to curb the phenomenon of wild telemarketing . So it is now necessary to have an in-depth knowledge of the new regulations to manage your call center business in compliance with the law. We want to offer you an essential guide to help you learn about the latest in the sector and allow you to start a successful telephone sales business.
1- Registration to the ROC
The ROC (Register of Communication Operators) is a fundamental list to which those who work in the telemarketing and teleselling field are required to register. This register has a dual function: on the one hand . Telemarketing Calls it aims to ensure maximum transparency in the communications market and, on the other, it aims to protect users who use these services.
Its establishment is crucial to regulate a complex sector such as telephone sales . Where it is essential to preserve the correctness of commercial practices and protect consumers from possible fraud or abuse. Entities such as economic operators engaged in call center activities, uae phone number data as well as third parties providing call center services. Are required by law to apply for registration with the ROC. This requirement was introduced in order to ensure effective monitoring of entities involved in direct telephone communication, promoting an ethical and responsible work environment.
2- Adherence to the Public Register of Oppositions and the Code of Conduct
The Code of Conduct . It was March 2020 when Assocontact proposed the creation of a Code of Conduct and the implementation of a Skills Certification process. After accreditation by the Monitoring Body (Odm), on 7 March 2024 the Code of Conduct for telemarketing and teleselling activities was published in the Official Journal.
The new Code of Conduct requires member companies to guarantee the legality of data processing throughout the entire telemarketing chain. These companies will have to obtain specific consent for each purpose of data use . Telemarketing Calls clearly inform contactees about the use of their data and guarantee full respect for their privacy rights. The main purpose of the Code of Conduct is to combat the phenomenon of abusive call centers . The Code provides for the application of sanctions or non-payment of commissions for contracts obtained without consent.
Time slots to be respected
On Saturdays and the days before holidays. Calls are allowed between 10 am and 7 pm, before purchasing Telegram membership with a tolerance of 15 minutes before and after. Sundays and holidays are completely excluded from calls, as well as outside of the established hours.
More attention to sales scripts:
the client sends the supplier a detailed script . Telemarketing Calls compliant with the new . Code of Conduct . To be followed during telemarketing or teleselling campaigns. The script must include the text of the information to be presented to interested parties th phone numbers simplified . Data processing notice is also included in the script.
This notice provides in a clear and understandable way at least . Basic information about the data subject and the source of the data . Operators must be able to provide, upon request, further details such as information about the data controller. The purposes and methods of the processing.
