Customer buys another. It’s a side effect, right? It wasn’t its main objective, but the indirect return ends up happening. So, detailing these possibilities, we can consider 4 scenarios where advertising can help with SEO routines: identify keywords; establish search intentions; brand exposure; gain backlinks. Scenario 1: Identify keywords To achieve results with SEO, establishing the keywords that will be the focus is essential. That’s because these words precisely represent what users are typing into Google. And accordingly, it will be necessary: produce content focusing on these words; monitor the positioning of your page in relation to these words; optimize content constantly.
You know when you advertise a product and
However, to establish which term to focus on, two primary factors typically ne to be consider: search volume; competition. Making it clearer: If the word doesn’t have search volume, there’s little point in ranking for it ( no one searches, so no one will enter your site ); If the word is very competitive, it will be very difficult to gain positions on the first page. So far so good, mainly because there are several tools that will help you find this information. However, we ne to remember that we are talking about Google’s core business. This means that he special data will not hand over information hand-in-hand. So, it is not uncommon to find a scenario with long tail words where we are unable to get clarity on the competition and search volume.
Now Google them both and you have
In a practical example, consider the words “collar that doesn’t hurt dogs” and; “comfortable dog collar”. If you use Google Keyword Planner , you’ll see that neither term appears to have search volume: Google Keyword Planner – search volume Now Google them both and you have the results below: Search volume – results on Google Conclusion: there are people who search for both terms. So it’s worth producing content and ranking for them. But which one to prioritize? Which one has the most search volume? If you produce content for both, it will take a long time to C L Lists know which is best. And your company may have spent time and money optimizing for a keyword that doesn’t produce results.
