This type of ad provides a specific solution to one particular problem: enabling an entry point for a specific audience to start a conversation with your business on WhatsApp.
Other solutions or entry points include displaying QR codes or links across your media or channels. However, these methods aren’t as cost-effective as ads. And marketers don’t have complete control over the targeted audiences.
What are the benefits of click to WhatsApp ads?
This type of ads has multiple benefits for companies that want to advertise their products or services on WhatsApp. The benefits include a lower take email marketing service conversation cost, high-quality leads, higher conversion rates, and a positive Return on ad spend (ROAS).
Reduce the marketing costs
According to Meta’s documentation, when a user messages a business through a Click to WhatsApp ad, the company can respond with template messages within 24 hours and keep sending template messages at no charge for 72 hours after that.
Conversations initiated through click to WhatsApp ads are categorized as free entry-point conversations. This helps businesses save a lot of money that would otherwise be spent on Marketing conversations.
If you’re unfamiliar with Meta’s pricing per WhatsApp conversation, all you need to know is that any conversation, including offers, promotions, or informational updates, counts as a marketing conversation.
The pricing per marketing conversation depends on the region or country in which your company is based. You can check the rate cards in Meta’s official documentation. However, businesses can avoid paying this cost per conversation by using click-to-WhatsApp ads to acquire clients instead of alternatives like QR codes and WhatsApp links.
By resorting to other types of paid ads, businesses will have to pay the cost per click on the ads with the cost per marketing conversation on top, which can drastically increase the overall campaign cost.
Target high-converting audiences effectively
You can create click-to-messenger ads through Meta’s ad managers and target audiences based on demographics like location, age, and language.
You can create the following audiences:
- Custom audiences: Created based on your customer contacts, website traffic, or mobile app.
- Lookalike audience: Target people who before purchasing telegram membership are similar to your audience. This can be created based on the conversion pixel, people who like your page, or based on a custom audience.
- Saved audiences: You can save your commonly used targeting options and preferences for future reuse.
With the audience creation features from meta and the targeting options, marketers can ensure they’re acquiring the right audience that is more likely to convert.
Drive higher ROAS & conversion rates
A marketing expert and a former Google employee reported that marketers see the best ROAS from click-to-messenger ads.
Moreover, Brasilian company Pes Sem D’or got a Positive return on ad spend (ROAS) with a 20% decrease in cost per lead when using ads that click to WhatsApp alongside automated conversations. Also, other companies like Fever and Vodafone Qatar achieved high conversion india data rates and lower cost per lead. Here’s what Elie Antoun, the head of telecom and media at Meta MENA said after Vodafone won the pick of the quarter by campaign ME.
