Draft – here it is! What now? The next step is to set up the draft the way we wanted to set up the original campaign, but we didn’t take this step due to doubts about the effectiveness of potentially implemented changes . However, if the changes are to apply to different campaign settings (e. you would like to check how the campaign’s results will be affected by changing the bidding strategy and additionally you want to test whether expanded or responsive text ads perform better) then it is recommended to conduct separate experiments on them. Changes can also apply to the ad group level.

Ultimately within one draft

We should make one change, so that one experiment tests one modification. By testing many changes at the same time, we will unfortunately not have reliable data on which change and to what extent affected the results of the campaign. ! The next Guinea Email List step necessary to carry out the experiment is to create it Once you have made changes in the draft version to increase the effectiveness of ads – click on the ‘Apply’ button under the top menu. The system will ask us if we want to apply the changes to the original campaign or run an experiment.

Of course we click on the second

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Option and then ‘Apply’. Set up your experiment correctly A window will appear with the information we need to enter for the newly created experiment. In the ‘Name and surname’ section, I recommend entering the name of the draft version (preferably it should refer to the original campaign, so that it is easier for us to assign an active experiment CL Lists to it) along with a short annotation about what the experiment is about. (Then, without looking at the experiment settings, we already know from the main view what we are testing as part of a given experiment.) ‘Start and end date’ – the recommended duration of the experiment is a minimum of 30 days.