If you’re already familiar with the WhatsApp Business API , you probably know that businesses have to get pre-approval for all of their template messages directly from WhatsApp before sending them out.
Previously, these template messages could only be transactional — that is, they had to include messages about payments, deliveries, or events that could be categorized as “updates.”
This was done to prevent businesses from whatsapp and digital marketing spamming customers with unnecessary notifications and to ensure fully personalized communication with their customers on WhatsApp.
It was necessary to come up with clever templates that fell under the “updates” category. But now WhatsApp has allowed personalized promotional messages! We’ll tell you more about them in this article.
What is WhatsApp Promotional Message Template
So, WhatsApp recently started approving personalized advertising message templates that businesses can use for remarketing and re-engagement of their customers.
Note: despite the “advertisement,” such template messages can still only be sent to those of your users who are subscribed to the mailing list. Which is logical, since we are talking about official WhatsApp mailings, not spam .
Now the advertising message template will not be a transactional message, and you can:
- Inform your customers about the arrival of goods in stock.
- Tell about offers and discounts.
- Advertise a new product.
- Send remarketing notifications, such as abandoned cart notifications, etc.
Currently, our clients’ most popular types of WhatsApp mailings are direct promotions based on their past purchases.
Well, because, firstly, this is by no means spam. And secondly, this is a great way to remind a regular customer about yourself and offer them a really free proposal templates for small businesses on a budget relevant product based on their preferences. Here is an example of an advertising template in WhatsApp for such a mailing:
Hi, Masha! Last year you bought sneakers {Last_product_name} from us. We have a new black and white collection of this brand, take a look, maybe you will be interested — {Link}!
Agree, this is not a mass template mailing. When a store offers a customer to look at a product that most likely is not interesting to him at all.
Below are 3 more examples of WhatsApp mailings that you can start with.Sales
With these templates, you can deliver a personalized selection of seasonal products. To your most interested customers during sales events like Black Friday.
Monthly sales
These types of ads work best during a limited bqb directory period of time. When customers are looking for specific products, such as for a holiday.
Discounts
You can offer discounts on certain products or upsell related products when someone makes a purchase on your website
Just be careful: such promotional messages should only be sent when customers are active on your site (e.g. in the process of placing an order). Since sending such messages as “cold” mailing can irritate your customers.
